Okay, are you back from the sale? Great! So, you might want to know the "why" behind this decision. If you do, then keep reading...
There are a host of reasons why I made this decision to no longer offer printed patterns. It all started with the decision to move from Los Angeles to New York City. As many of you know, almost 2 years ago I lost my significant other. I allowed myself time to think about what I wanted for my life moving forward, and last December I decided I wanted to leave LA. I don't make sense here without him, and I am ready for a change and a new challenge. 2017 has been about putting all those pieces and ideas into place, and thinking about what I want my life to be. When I started doing printed patterns, my life was very different, and my idea of my future was not what it is now. So I wanted to be free to rethink where I was going, instead of sticking to the previous plan of my former life. Everything was on the table for possible change.
With this decision to move to NYC comes a dramatic change in physical space. In LA I have plenty of square footage to house 1,000's of patterns for not a lot of cost. But in NYC, square footage is a premium, and in order to keep offering printed patterns, I would either need to rent a separate space (studio/storage unit/etc), or I would need to hire a fulfillment center to store and ship our patterns on our behalf. Both of these choices come with added expenses. And that was just not something I wanted to take on financially.
I'm sure many people will make the assumption that this decision is being made because things aren't going well for the business. But in full transparency, financially 2016 was our best year on the books. We are releasing more patterns than before, and sales are honestly really good. But just because sales are good, that doesn't mean that it's going "well" necessarily. I've learned through this process that I actually don't enjoy the printed side of the pattern company. I don't enjoy keeping them in stock, stuffing them, shipping them, storing them, spending hours sourcing packing materials, formatting shipping rates on the website, etc. Sure, I know it's work, and not all parts of it are ever going to be fun, but there's also no reason why we need to keep doing what we're doing if I'm not enjoying it. I never wanted to become a shipping center. I wanted to design and sew pretty clothing. Again, I could easily hire someone to do all the above stuff for us, but those are expenses I just don't want to take on.
With a new city also comes a new job! I'm not yet ready to discuss it, but I will be working a full-time position when I move, and allowing the patterns to take a slight back seat moving forward is necessary. Things here will absolutely be slowing down a bit, but I'll still be very much around, don't you worry! It's time for a shift and I couldn't be more excited about it.
What does this mean for future patterns? It means all new releases will be PDF patterns. Yes, I'm fully aware that many people don't like PDF patterns, don't know how to use them, and don't want to learn how to use them. I know that this will mean losing some customers. And for that, I'm sorry. But PDF patterns is how all our new patterns will be released. I feel so much less pressure when removing the financial responsibility of having a "hit" when investing in a printed pattern. But if a printed pattern doesn't sell like gangbusters, that's a huge loss that we can't afford to do very often. That just left me feeling very creatively stifled, knowing that each printed pattern had to do really well to warrant the expenses of printing. With PDF patterns I'm able to take bigger risks, be more creative, and do things that I might not want invest as much money into.
So, that's the situation. As I move into a new life in a new city with a new job, everything is shifting, and I am excited about it. I hope you all understand the reasoning behind this and aren't too disappointed about the loss of our printed patterns. But for me, it's time for a change. Everything in my life was on the chopping block as I thought about how I want my life to be moving forward.
Thanks as always for your support, and honestly, this is really the end of the printed patterns, and they won't be sold ever again after August 4, so please go buy up our inventory that's left! Because it's not coming with me to New York!